CASE STUDY 01 // LEE COUNTY
High-Volume Residential AC & Plumbing Contractor
Channels: Google Ads (Search & PMax) • Local 3-Pack SEO • CallRail Dynamic Number Insertion
+340%
Inbound Call Growth
The Challenge: The contractor was spending $6,500/month with a national aggregator agency, but over 40% of their calls were out-of-territory or inquiries for low-ticket repairs with zero conversion tracking.
The Strategy: Restructured Google Ads around high-ticket system replacements in 33919, McGregor, and Cape Coral. Implemented CallRail dynamic call tracking integrated directly into Google Ads smart bidding and launched localized landing pages.
Cost Per Qualified Lead
-38%
Decreased from $118 to $73
Monthly Booked Jobs
42 New Units
In 90 days of campaign launch
CASE STUDY 02 // COLLIER COUNTY
Naples Boutique Estate Planning & Commercial Law Firm
Channels: Google Search Ads • Microsoft Advertising (Bing) • LinkedIn B2B ABM
$1.4M+
New Pipeline Value
The Challenge: High legal cost-per-click (CPC) rates exceeding $65 in Naples meant previous marketing campaigns rapidly exhausted budget on generic keyword searches.
The Strategy: Deployed strict exact-match high-net-worth estate planning keywords combined with Microsoft Advertising to reach affluent retirees on desktop devices, accompanied by LinkedIn Account-Based Marketing targeting business owners preparing for succession.
Client Retainer Win Rate
31%
High consultation-to-client ratio
Verified Campaign ROAS
5.8x
Measured via CRM integration
CASE STUDY 03 // REGIONAL SWFL
Waterfront Resort & Event Entertainment Group
Channels: Highway Billboards (I-75 & US-41) • Connected TV (OTT) • Meta Video Ads
22% Rate Savings
Wholesale Procurement
The Challenge: The hospitality brand had been paying standard retail rate-card pricing on outdoor billboards and cable television without competitive bidding or contract audits.
The Strategy: Rich Lomeli executed competitive vendor RFP bidding across Lamar Advertising, Clear Channel, and local broadcast TV stations using STRATA software, negotiating prime digital boards along I-75 and bonus commercial flights.
Direct Media Cost Savings
$26,400
Recovered in vendor negotiations
Total Regional Reach
1.2M+ Impr.
Blanket coverage of SWFL commuters
Your Business Could Be Our Next Success Story
We are actively accepting 2 new regional clients in the 33919, Lee, or Collier County service areas. Request a complimentary strategy audit and performance forecast today.
Submit Your Business for Review
